What is storytelling?
Storytelling is the act of communicating events, words or images; storytelling transforms into a form of art because it is an interactive performance derived from
the orator’s ability to inspire
the listener’s imagination
(revisit an earlier post on the art of persuasion).
Most times, we think of storytelling as an ancient art and you hear of ancient tales and fables containing profound and powerful messages being passed down orally.
However, storytelling happens more often then we think.
Take photography for instance, there is a denoting difference between capturing a single moment and visually telling rich stories, but the key to a powerfully captivating photograph rests on the picture’s ability to tell an engaging story without the use of words.
In contrast, now take business for example – a nontraditionally considered form of art (but, I beg to differ)—although business storytelling tends to be more strategic, nonetheless, businesses must craft their content to show customers, employers, competitors, or investors compelling substance, service, and/or products (also known as, branding).
As I constantly mention, we are in a rampantly evolving society with an abundance of visual stimuli and a reduction in times of concentration.
It is becoming evermore difficult to slow down and pay attention to the simple things, the details.
Therefore, the act of storytelling and conveying important narrative is extraordinary, special, and a handed down tradition that must prevail.
In my opinion, the best stories are the ones that keep telling, the seemingly simple picture that has a thousand meanings, the movie that every time you watch it you learn something new, or the personal story of your first love that teaches both you and the listener.
Real, fake, improvised or embellished who doesn’t enjoy a good story? The underlying stimulating message is just an added bonus!
Facebook – www.facebook.com/neweraplanning
Twitter – @ThompsonKamala
Instagram – @New_Era_Planning
Website – www.NewEraPlanning.com
Merchandise Website – www.NewEraPlanning.spreadshirt.com